The
Sound Of
Exclusivity
Intesa SanPaolo
~
Session
Recording
Sound
Sound
Roles
Art Direction / Sound Design
Soundtrack / Video Direction
Sound Strategy
For the new positioning of the Intesa Sanpaolo Exclusive Card, and the need to give the card an important sensory soul, the Intesa Sanpaolo Group asked the award-winning sound artist and sound designer Chiara Luzzana to create a unique sound project.
A credit card that becomes an orchestra. A wonderful Orchestra.
The
Con
cept
The Idea
Chiara Luzzana has recorded the pure sound of Intesa Sanpaolo's Exclusive Card, transforming every single sampling into a soundtrack.
The Process
The Artist has taken on a unique challenge: to transform something apparently "silent" into a unique melody. The imperceptible that becomes sonic magic. The entire soundtrack is created with the pure sounds of a single Intesa Sanpaolo Exclusive card.
Behind the scenes
Performance onBoard
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Sound–
track
The project is divided into four different sonatas, which trace the genesis of the credit card. In the climax of the hero video, artist Chiara Luzzana played the credit card, creating a full-fledged orchestra, performed live at the historic Cinema Fulgor, a symbol of Federico Fellini. See the video hero down below.
Sound
Over 1500 pure sounds sampled from a credit card have become a true orchestra. Every sound you will hear is the pure sound of the Exclusive Card by Intesa Sanpaolo, transformed into music.
Discover Below
Copyright © & ℗ Chiara Luzzana
All Rights Reserved
All Rights Reserved
